:root{
  /* Paleta de marca — no modificar sin revisar anuncios y PDF */
  --terra:#C6622D;
  --terra-deep:#A34C1F;
  --camel:#E39A5B;
  --gold:#B8860B;
  --ink:#1C1B1A;
  --cream:#F3E9DA;

  /* Neutros de apoyo */
  --paper:#FBF7F2;
  --paper-2:#FFFFFF;
  --ink-soft:#3A3532;
  --muted:#6E645C;
  --hair:#E6D9C8;
  --hair-dark:rgba(243,233,218,.16);

  --measure:62ch;
  --r-sm:10px;
  --r-md:18px;
  --r-lg:26px;
}

*,*::before,*::after{box-sizing:border-box}
[hidden]{display:none!important}
html{-webkit-text-size-adjust:100%}
body{
  margin:0;
  background:var(--paper);
  color:var(--ink);
  font-family:"Public Sans",system-ui,-apple-system,"Segoe UI",sans-serif;
  font-size:clamp(1rem,.96rem + .22vw,1.09rem);
  line-height:1.62;
  -webkit-font-smoothing:antialiased;
  overflow-x:hidden;
}
img{max-width:100%;display:block}
a{color:var(--terra-deep);text-underline-offset:3px}
button{font:inherit}

h1,h2,h3{
  font-family:Fraunces,Georgia,"Times New Roman",serif;
  font-weight:600;
  font-variation-settings:"SOFT" 20,"WONK" 1;
  line-height:1.08;
  letter-spacing:-.018em;
  margin:0 0 .5em;
  text-wrap:balance;
}
h1{font-size:clamp(2.5rem,1.6rem + 4.4vw,4.6rem);line-height:1.02}
h2{font-size:clamp(1.85rem,1.3rem + 2.4vw,3.05rem)}
h3{font-size:clamp(1.2rem,1.06rem + .5vw,1.5rem);line-height:1.2}
p{margin:0 0 1.05em;max-width:var(--measure)}
.lede{font-size:clamp(1.06rem,1rem + .5vw,1.28rem);color:var(--ink-soft);line-height:1.55}
.fine{font-size:.86rem;line-height:1.55;color:var(--muted)}

.wrap{width:min(1160px,90vw);margin-inline:auto}
.narrow{width:min(760px,90vw);margin-inline:auto}
section{padding:clamp(64px,8vw,120px) 0}

:focus-visible{outline:3px solid var(--terra);outline-offset:3px;border-radius:4px}
.skip{position:absolute;left:-9999px;top:0;background:var(--ink);color:#fff;padding:12px 18px;z-index:200;border-radius:0 0 10px 0}
.skip:focus{left:0}

/* ---------- Botones ---------- */
.btn{
  display:inline-flex;align-items:center;justify-content:center;
  padding:14px 26px;border-radius:999px;border:1.5px solid transparent;
  font-weight:700;font-size:.99rem;text-decoration:none;cursor:pointer;
  transition:background .16s ease,border-color .16s ease,color .16s ease;
}
.btn-solid{background:var(--terra);color:#fff}
.btn-solid:hover{background:var(--terra-deep)}
.btn-ghost{background:transparent;border-color:var(--hair);color:var(--ink)}
.btn-ghost:hover{border-color:var(--ink);background:rgba(28,27,26,.04)}
.btn-onDark{background:var(--cream);color:var(--ink)}
.btn-onDark:hover{background:#fff}
.btn-ghostDark{background:transparent;border-color:var(--hair-dark);color:var(--cream)}
.btn-ghostDark:hover{border-color:var(--cream)}
.btn[disabled]{cursor:not-allowed}
.btn-onDark[disabled]{background:transparent;border-color:var(--hair-dark);color:rgba(243,233,218,.38)}
.btn-solid[disabled]{background:transparent;border-color:var(--hair);color:var(--muted)}
.actions{display:flex;flex-wrap:wrap;gap:12px;margin-top:28px}

/* ---------- Encabezado ---------- */
.reading-line{position:fixed;top:0;left:0;right:0;height:2px;background:transparent;z-index:120}
.reading-line span{display:block;height:100%;width:0;background:var(--terra);transition:width .1s linear}
header{position:sticky;top:0;z-index:100;background:var(--paper);border-bottom:1px solid var(--hair)}
nav{display:flex;align-items:center;justify-content:space-between;gap:20px;height:70px}
.wordmark{font-family:Fraunces,Georgia,serif;font-size:1.02rem;font-weight:700;letter-spacing:-.01em;text-decoration:none;color:var(--ink);white-space:nowrap}
.wordmark em{font-style:italic;color:var(--terra)}
.navlinks{display:flex;align-items:center;gap:26px;font-size:.93rem;font-weight:500}
.navlinks a{color:var(--ink-soft);text-decoration:none}
.navlinks a:hover{color:var(--terra-deep)}
/* En móvil la barra fija inferior ya lleva la acción: el nav se queda solo con la marca. */
@media(max-width:860px){.navlinks{display:none}nav{height:62px}}

/* ---------- Hero conversación ---------- */
.hero{position:relative;padding:clamp(40px,5vw,72px) 0 clamp(56px,7vw,96px);overflow:hidden}
.hero::before{
  content:"";position:absolute;inset:auto -10% 0 auto;width:min(760px,80vw);height:min(760px,80vw);
  background:radial-gradient(circle,rgba(227,154,91,.22),transparent 62%);
  border-radius:50%;pointer-events:none;z-index:0;
}
.hero-grid{position:relative;z-index:1;display:grid;grid-template-columns:minmax(0,1.05fr) minmax(300px,.85fr);gap:clamp(28px,4vw,64px);align-items:center}
@media(max-width:940px){.hero-grid{grid-template-columns:1fr;gap:38px}}

.thread{display:flex;flex-direction:column;gap:14px;margin-bottom:26px;max-width:600px}
.said{
  align-self:flex-start;background:var(--paper-2);border:1px solid var(--hair);
  border-radius:20px 20px 20px 6px;padding:15px 20px;
  font-family:Fraunces,Georgia,serif;font-size:clamp(1.14rem,1rem + .8vw,1.55rem);
  font-weight:400;font-style:italic;line-height:1.28;color:var(--ink-soft);
}
.replied{display:flex;align-items:center;gap:11px;color:var(--muted);font-size:.9rem;font-weight:500;padding-left:4px}
.replied::before{content:"";width:26px;height:26px;border-radius:50%;flex:none;background:linear-gradient(140deg,var(--terra),var(--gold))}

.hero h1{margin-bottom:.42em}
.hero .lede{max-width:56ch}
.marks{display:flex;flex-wrap:wrap;gap:8px 20px;margin-top:26px;font-size:.9rem;font-weight:500;color:var(--ink-soft)}
.marks span{display:inline-flex;align-items:center;gap:8px}
.marks span::before{content:"";width:6px;height:6px;border-radius:50%;background:var(--gold);flex:none}

.portrait{position:relative;justify-self:center;width:100%;max-width:440px}
.portrait-frame{position:relative;border-radius:var(--r-lg);overflow:hidden;background:var(--cream);aspect-ratio:3/4;box-shadow:0 30px 70px -30px rgba(28,27,26,.45)}
.portrait-frame img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;object-position:center 22%;transition:opacity .9s ease}
.portrait-frame .alt{opacity:0}
.portrait-frame.swap .base{opacity:0}
.portrait-frame.swap .alt{opacity:1}
.portrait-tag{
  position:absolute;left:-14px;bottom:26px;max-width:88%;
  background:var(--ink);color:var(--cream);padding:14px 20px;border-radius:var(--r-md);
  font-size:.9rem;line-height:1.45;box-shadow:0 16px 34px -14px rgba(28,27,26,.6);
}
.portrait-tag b{display:block;font-family:Fraunces,Georgia,serif;font-size:1.05rem;font-weight:600;margin-bottom:2px}
@media(max-width:940px){.portrait{max-width:340px}.portrait-tag{left:0}}

/* ---------- Diagnóstico (bloque oscuro, el ancla de la página) ---------- */
.dark{background:var(--ink);color:var(--cream)}
.dark h2,.dark h3{color:var(--cream)}
.dark p{color:rgba(243,233,218,.76)}
.dark .fine{color:rgba(243,233,218,.55)}
.quiz-head{display:flex;flex-wrap:wrap;align-items:end;justify-content:space-between;gap:20px;margin-bottom:34px}
.quiz-head h2{margin-bottom:.3em}
.counter{font-size:.86rem;font-weight:700;color:var(--camel);letter-spacing:.04em;white-space:nowrap}

.quiz{background:rgba(243,233,218,.05);border:1px solid var(--hair-dark);border-radius:var(--r-lg);padding:clamp(22px,3.4vw,42px)}
.quiz-top{display:flex;align-items:center;gap:16px;margin-bottom:26px}
.track{flex:1;height:3px;background:var(--hair-dark);border-radius:3px;overflow:hidden}
.track span{display:block;height:100%;width:33.33%;background:var(--camel);transition:width .3s ease}
.step{display:none}
.step.on{display:block}
.q{font-family:Fraunces,Georgia,serif;font-size:clamp(1.25rem,1.1rem + .8vw,1.7rem);font-weight:600;line-height:1.2;margin-bottom:22px;color:var(--cream);max-width:24ch}
.opts{display:grid;grid-template-columns:1fr 1fr;gap:12px}
@media(max-width:680px){.opts{grid-template-columns:1fr}}
.opt{
  text-align:left;background:transparent;color:var(--cream);
  border:1.5px solid var(--hair-dark);border-radius:var(--r-md);
  padding:17px 20px;cursor:pointer;font-size:1rem;font-weight:500;line-height:1.35;
  transition:border-color .15s ease,background .15s ease;
}
.opt:hover{border-color:var(--camel)}
.opt[aria-pressed="true"]{border-color:var(--camel);background:rgba(227,154,91,.16);font-weight:700}
.quiz-nav{display:flex;justify-content:space-between;gap:12px;margin-top:26px}

.result{display:none}
.result.on{display:block;animation:rise .45s ease both}
@keyframes rise{from{opacity:0;transform:translateY(14px)}to{opacity:1;transform:none}}
.result-label{display:inline-block;font-size:.82rem;font-weight:700;color:var(--camel);margin-bottom:14px}
.result h3{font-size:clamp(1.4rem,1.2rem + 1vw,2.1rem);margin-bottom:.45em}
.result p{max-width:60ch}
.result-steps{display:grid;gap:10px;margin:24px 0 4px;padding:0;list-style:none}
.result-steps li{display:flex;gap:13px;align-items:flex-start;font-size:.98rem;color:rgba(243,233,218,.86);line-height:1.5}
.result-steps li::before{content:"";flex:none;width:7px;height:7px;margin-top:.55em;border-radius:50%;background:var(--camel)}

/* ---------- Comparador de roles ---------- */
.switch{display:inline-flex;padding:5px;background:var(--cream);border-radius:999px;gap:4px;margin-bottom:30px}
.switch button{
  border:0;background:transparent;padding:11px 26px;border-radius:999px;
  font-weight:700;font-size:.98rem;cursor:pointer;color:var(--muted);
  transition:background .18s ease,color .18s ease;
}
.switch button[aria-selected="true"]{background:var(--ink);color:var(--cream)}
.role{display:none}
.role.on{display:grid;grid-template-columns:repeat(auto-fit,minmax(215px,1fr));gap:1px;background:var(--hair);border:1px solid var(--hair);border-radius:var(--r-md);overflow:hidden}
.role > div{background:var(--paper-2);padding:24px 22px}
.role dt{font-size:.84rem;font-weight:700;color:var(--terra-deep);margin-bottom:8px}
.role dd{margin:0;font-size:1rem;line-height:1.5;color:var(--ink-soft)}

/* ---------- Planificador de tiempo ---------- */
.planner{background:var(--cream);border-radius:var(--r-lg);padding:clamp(24px,3.4vw,44px)}
.segments{display:grid;grid-template-columns:repeat(3,1fr);gap:10px;margin:22px 0 26px}
@media(max-width:620px){.segments{grid-template-columns:1fr}}
.segments button{
  border:1.5px solid var(--hair);background:var(--paper-2);border-radius:var(--r-md);
  padding:16px 14px;cursor:pointer;text-align:left;transition:border-color .15s ease;
}
.segments button:hover{border-color:var(--camel)}
.segments button[aria-pressed="true"]{border-color:var(--terra);background:#fff;box-shadow:inset 0 0 0 1px var(--terra)}
.segments strong{display:block;font-family:Fraunces,Georgia,serif;font-size:1.16rem;font-weight:600;margin-bottom:2px}
.segments span{font-size:.87rem;color:var(--muted)}
.planner-out{border-left:3px solid var(--terra);padding:4px 0 4px 20px;min-height:52px}
.planner-out p{margin:0;max-width:58ch}
.planner-out .fine{margin-top:9px}

/* ---------- Encaje ---------- */
.fit{display:grid;grid-template-columns:1fr 1fr;gap:clamp(20px,3vw,44px)}
@media(max-width:820px){.fit{grid-template-columns:1fr}}
.fit h3{margin-bottom:.7em}
.fit ul{list-style:none;margin:0;padding:0;display:grid;gap:13px}
.fit li{display:flex;gap:12px;align-items:flex-start;line-height:1.5}
.fit li::before{content:"";flex:none;width:20px;height:20px;margin-top:.16em;border-radius:50%;background:var(--cream);border:1px solid var(--hair)}
.fit .caution li::before{background:transparent;border-color:var(--gold)}
.fit .caution{border-left:2px solid var(--hair);padding-left:clamp(20px,3vw,40px)}
@media(max-width:820px){.fit .caution{border-left:0;border-top:2px solid var(--hair);padding-left:0;padding-top:32px}}

/* ---------- Recorrido ---------- */
.rail{display:grid;grid-template-columns:repeat(3,1fr);gap:clamp(18px,3vw,40px);counter-reset:s}
@media(max-width:820px){.rail{grid-template-columns:1fr}}
.rail article{counter-increment:s;padding-top:22px;border-top:2px solid var(--ink);position:relative}
.rail article::before{content:counter(s,decimal-leading-zero);position:absolute;top:-2px;left:0;transform:translateY(-100%);padding-bottom:8px;font-size:.84rem;font-weight:800;color:var(--terra)}
.rail h3{margin-bottom:.4em}
.rail p{font-size:.98rem;color:var(--ink-soft)}

/* ---------- Salida al programa ---------- */
.exit{background:var(--ink);color:var(--cream);border-radius:var(--r-lg);padding:clamp(28px,4.5vw,64px);display:grid;grid-template-columns:1.35fr .8fr;gap:clamp(24px,4vw,56px);align-items:center}
@media(max-width:880px){.exit{grid-template-columns:1fr}}
.exit h2{margin-bottom:.4em}
.disclosure{background:rgba(243,233,218,.07);border-left:2px solid var(--camel);padding:14px 18px;border-radius:0 var(--r-sm) var(--r-sm) 0;font-size:.88rem;line-height:1.55;color:rgba(243,233,218,.8);max-width:none}
.disclosure b{color:var(--cream)}

/* ---------- FAQ ---------- */
.faq{border-top:1px solid var(--hair)}
.faq details{border-bottom:1px solid var(--hair)}
.faq summary{
  cursor:pointer;list-style:none;padding:22px 44px 22px 0;position:relative;
  font-family:Fraunces,Georgia,serif;font-size:clamp(1.06rem,1rem + .35vw,1.24rem);font-weight:600;line-height:1.3;
}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"";position:absolute;right:8px;top:50%;width:11px;height:11px;border-right:2px solid var(--terra);border-bottom:2px solid var(--terra);transform:translateY(-70%) rotate(45deg);transition:transform .2s ease}
.faq details[open] summary::after{transform:translateY(-20%) rotate(225deg)}
.faq .answer{padding:0 0 24px}
.faq .answer p{margin-bottom:0;color:var(--ink-soft)}

/* ---------- Pie ---------- */
footer{background:var(--ink);color:rgba(243,233,218,.62);padding:64px 0 44px;font-size:.92rem}
.foot-top{display:flex;flex-wrap:wrap;justify-content:space-between;gap:24px;align-items:center;padding-bottom:28px;border-bottom:1px solid var(--hair-dark)}
.foot-brand{font-family:Fraunces,Georgia,serif;color:var(--cream);font-size:1.1rem;font-weight:600}
.foot-links{display:flex;flex-wrap:wrap;gap:22px}
footer a{color:rgba(243,233,218,.78);text-decoration:none}
footer a:hover{color:var(--cream);text-decoration:underline}
.foot-legal{padding-top:26px;font-size:.85rem;line-height:1.6;max-width:78ch}
footer .prefs{background:none;border:0;padding:0;color:rgba(243,233,218,.78);cursor:pointer;text-decoration:none;font-size:.92rem}
footer .prefs:hover{color:var(--cream);text-decoration:underline}

/* ---------- Barra fija móvil ---------- */
.sticky{
  position:fixed;left:0;right:0;bottom:0;z-index:90;display:none;
  padding:11px 16px calc(11px + env(safe-area-inset-bottom));
  background:rgba(251,247,242,.95);backdrop-filter:blur(12px);border-top:1px solid var(--hair);
  transition:transform .25s ease;
}
.sticky a{display:block;text-align:center;width:100%}
@media(max-width:860px){.sticky{display:block}body{padding-bottom:82px}}

/* ---------- Aviso de privacidad ---------- */
.privacy{
  position:fixed;left:16px;right:16px;bottom:16px;z-index:150;display:none;
  max-width:430px;background:var(--paper-2);border:1px solid var(--hair);
  border-radius:var(--r-md);padding:20px 22px;box-shadow:0 22px 50px -18px rgba(28,27,26,.4);
}
.privacy.on{display:block}
.privacy strong{display:block;font-family:Fraunces,Georgia,serif;font-size:1.08rem;margin-bottom:7px}
.privacy p{font-size:.89rem;line-height:1.5;color:var(--muted);margin-bottom:16px}
.privacy .row{display:flex;gap:10px;flex-wrap:wrap}
.privacy button{flex:1 1 auto;padding:11px 16px;border-radius:999px;border:1.5px solid var(--hair);background:transparent;cursor:pointer;font-weight:700;font-size:.92rem}
.privacy button.yes{background:var(--ink);border-color:var(--ink);color:var(--cream)}
@media(max-width:860px){.privacy{bottom:88px}}

@media (prefers-reduced-motion:reduce){
  *{animation-duration:.01ms!important;animation-iteration-count:1!important;transition-duration:.01ms!important;scroll-behavior:auto!important}
}

/* =========================================================
   V12 — bloques nuevos
   ========================================================= */

/* ---------- Bifurcación de la home ---------- */
.forks{display:grid;grid-template-columns:1fr 1fr;gap:clamp(16px,2.4vw,26px)}
@media(max-width:820px){.forks{grid-template-columns:1fr}}
.fork{
  display:flex;flex-direction:column;text-decoration:none;color:inherit;
  background:var(--paper-2);border:1.5px solid var(--hair);border-radius:var(--r-lg);
  padding:clamp(26px,3.2vw,40px);transition:border-color .18s ease,transform .18s ease;
}
.fork:hover{border-color:var(--terra);transform:translateY(-3px)}
.fork .who{font-size:.92rem;font-weight:700;color:var(--terra-deep);margin-bottom:14px}
.fork h3{font-size:clamp(1.3rem,1.1rem + 1vw,1.85rem);margin-bottom:.5em}
.fork p{color:var(--ink-soft);flex:1}
.fork .go{display:inline-flex;align-items:center;gap:10px;margin-top:22px;font-weight:700;color:var(--terra-deep)}
.fork .go::after{content:"";width:7px;height:7px;border-top:2px solid currentColor;border-right:2px solid currentColor;transform:rotate(45deg)}
.fork.b2b{background:var(--ink);border-color:var(--ink);color:var(--cream)}
.fork.b2b .who{color:var(--camel)}
.fork.b2b h3{color:var(--cream)}
.fork.b2b p{color:rgba(243,233,218,.78)}
.fork.b2b .go{color:var(--camel)}
.fork.b2b:hover{border-color:var(--camel)}

/* ---------- Doble salida tras el diagnóstico ---------- */
.twoways{display:grid;grid-template-columns:1fr 1fr;gap:14px;margin-top:26px}
@media(max-width:680px){.twoways{grid-template-columns:1fr}}
.way{border:1.5px solid var(--hair-dark);border-radius:var(--r-md);padding:20px 22px;display:flex;flex-direction:column}
.way b{font-family:Fraunces,Georgia,serif;font-size:1.08rem;font-weight:600;color:var(--cream);display:block;margin-bottom:6px}
.way small{font-size:.9rem;line-height:1.5;color:rgba(243,233,218,.7);flex:1;margin-bottom:16px}
.way .btn{width:100%}
.way.warm{border-color:var(--camel);background:rgba(227,154,91,.09)}

/* ---------- Formulario B2B ---------- */
.formcard{background:var(--paper-2);border:1px solid var(--hair);border-radius:var(--r-lg);padding:clamp(24px,3.4vw,44px);color:var(--ink)}
.formcard label,.formcard p{color:var(--ink)}
.formcard .hint,.formcard .formnote{color:var(--muted)}
.field{margin-bottom:20px}
.field label{display:block;font-weight:700;font-size:.95rem;margin-bottom:7px}
.field .hint{display:block;font-weight:400;font-size:.86rem;color:var(--muted);margin-top:2px}
.field input,.field textarea,.field select{
  width:100%;padding:14px 16px;border:1.5px solid var(--hair);border-radius:var(--r-sm);
  background:var(--paper);font:inherit;font-size:1rem;color:var(--ink);
}
.field input:focus,.field textarea:focus,.field select:focus{border-color:var(--terra);outline:none;box-shadow:0 0 0 3px rgba(198,98,45,.14)}
.field textarea{min-height:104px;resize:vertical}
.chips{display:flex;flex-wrap:wrap;gap:9px}
.chips button{
  border:1.5px solid var(--hair);background:var(--paper);border-radius:999px;
  padding:10px 18px;cursor:pointer;font-size:.95rem;font-weight:500;color:var(--ink-soft);
}
.chips button:hover{border-color:var(--camel)}
.chips button[aria-pressed="true"]{border-color:var(--terra);background:#fff;color:var(--ink);font-weight:700;box-shadow:inset 0 0 0 1px var(--terra)}
.formnote{font-size:.88rem;color:var(--muted);margin-top:16px}
.formmsg{display:none;margin-top:18px;padding:16px 18px;border-radius:var(--r-sm);font-size:.95rem;line-height:1.5}
.formmsg.on{display:block}
.formmsg.ok{background:#EEF5F1;border-left:3px solid var(--sage,#356E5B);color:#20402F}
.formmsg.err{background:#FBEFE8;border-left:3px solid var(--terra);color:#7A3A16}

/* ---------- Servicio B2B ---------- */
.doing{display:grid;grid-template-columns:repeat(auto-fit,minmax(190px,1fr));gap:1px;background:var(--hair);border:1px solid var(--hair);border-radius:var(--r-md);overflow:hidden}
.doing > div{background:var(--paper-2);padding:22px 20px}
.doing b{display:block;font-family:Fraunces,Georgia,serif;font-size:1.06rem;font-weight:600;margin-bottom:6px}
.doing p{font-size:.94rem;color:var(--ink-soft);margin:0}
.handoff{display:grid;gap:0;margin-top:34px;border-left:2px solid var(--hair)}
.handoff div{padding:0 0 24px 26px;position:relative}
.handoff div:last-child{padding-bottom:0}
.handoff div::before{content:"";position:absolute;left:-7px;top:7px;width:12px;height:12px;border-radius:50%;background:var(--terra);border:3px solid var(--paper)}
.handoff b{display:block;font-weight:700;margin-bottom:3px}
.handoff p{margin:0;color:var(--ink-soft);font-size:.97rem}
.handoff .mine::before{background:var(--terra)}
.handoff .yours::before{background:var(--ink)}

.credential{background:var(--cream);border-radius:var(--r-md);padding:24px 26px;margin-top:38px}
.credential p:last-child{margin-bottom:0}